Press Release Summary: Cairo: Monday, 25th February 2008
BirdICT proudly introduced iBlue, the first proximity marketing solution in Egypt & the MENA region. iBlue delivers strong performance on Cairo ICT exhibition 2008.
BirdICT, the Egyptian ICT Business Development Company, powerfully introduced its new iBlue project for proximity marketing solutions, the first in Egypt & the MENA region. The powerful launch of iBlue came amid growing public attention and awareness of the importance of the new technology in the Egyptian markets.
Press Release Body: iBlue is a unique Bluetooth marketing solution in the MENA region directed towards individuals and enterprises who wants to increase the presence of their products and services to a wider number of their customers by sending their marketing content ads which could be text, static image, animated image, MIDI files, sound samples, and video clips to the Bluetooth enabled mobiles of the targeted audience within the range of the broadcast server. iBlue is usually accompanied by Bluetooth active signs that are vinyl boards and active popup towers with poster holders and a built in Bluetooth servers.
With reference to Dr. Khaled Aly, the Mandatory member of iBlue: That is due to the small size, portability, and the easy content management interface of the iBlue devices, it would be the best economic attractive marketing solution compared with traditional posters and printed ads.He also announced that he is very proud by all of his team members who always share the same vision and are willing to put much effort to achieve their shared goals.
Eng. Ahmed Magdy, the web department manager added that the participation in Cairo ICT exhibition met the desired targets that so many audiences accepted the idea and admired iBlue. Even people who know about Bluetooth marketing found iBlue better than the models they knew.
For Eng. Mohamed Habib the Programming department manager and Dr. Khaled Khalil, the Technical Officer: On the technical arena, the first practical experience in Cairo ICT exhibition gave an excellent and unique chance to test the devices under different hard situations resulted into statistical analysis that would be helpful for future development.
Finally; regards Mohamed El-Adly, the Sales manager: the exhibition helped opening new channels and that we started creating new content projects and closed many deals in this area, so we are now content and media providers also. With great expectation in the near future.
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